In the bright new world of Web2.0, we are all both consumers and producers. I've been thinking today about how the two relate to each other. Time for a graph: I'd like to spend all my time on-line in the "head down" and "I'm on fire!" zones - reading blogs, writing posts, posting comments, sending emails, coding cool applications, doing school preparation... Unfortunately, I seem to spend much more time in the "Web1.0" zone - mindlessly trawling around blogs, my feed reader, checking email, being vaguely inspired but not actually producing anything... and I guess I'm not alone in this. How do we get the balance right? Without consuming the Web I wouldn't be producing many of the interesting things that I'm involved with now, but there are times when I feel like I might have produced a whole lot more if I'd just left the computer switched off! Do you feel like you've got the balance right?